Founded almost twenty years ago, we like to say that the Made in Oklahoma Coalition was local before local had a name. What is now one of the most successful public private partnerships in the history of the state started out small with only seven companies sitting around a table discussing ways to build brand loyalty for made in Oklahoma products. The MIO Coalition was established on the premise that building brand loyalty for Oklahoma made food products could be attained by pooling together resources to generate consumer awareness through collective marketing campaigns. MIO Coalition members match public funds with private dollars to support sales in retail grocery stores, local and national restaurant chains, and other non-traditional outlets.
MIO Coalition membership is exclusive to Oklahoma food producers and processors. MIO members have multiple opportunities to participate in a variety of cost share activities, and most of all, they benefit from the synergy that comes from working together as a team with a common goal.
Every dollar that you spend on Made in Oklahoma products creates a positive impact in the lives of Oklahomans by boosting the state’s economy and increasing the number of local jobs available throughout the state. The MIO Coalition has grown significantly over the past 19 years and now boasts over 70 local food companies, which generate over $3.4 billion dollars annually and employ over 58,000 Oklahoman’s. Over the past two decades the MIO Coalition has become the cornerstone for what it means to be local in Oklahoma and we will continue to lead the charge by keeping folks informed of all the ways they can support local food companies and restaurants.
Remember, local has a name and that name is the Made in Oklahoma Coalition.
Letter from the President
The Made In Oklahoma Coalition was formed by seven companies in 2000 with the goal of educating our fellow Oklahomans on food products made in the Sooner state. Through cooperative funding, MIO now has promotional activity with every major food retailer in Oklahoma. Hundreds of restaurants across the state now proudly proclaim that they are MIO restaurants and serve products made in Oklahoma.
In nineteen years, the MIO Coalition has grown to include over seventy member companies that employ over 65,000 employees and generate over $4.2 billion in annual sales. For the past three years, we have held a MIO Expo for retail, wholesale, and foodservice customers to showcase products Made In Oklahoma. The event has become well attended and supported by all our stakeholders. At the Expo we announce “MIO Restaurant of the Year’, awarded to a restaurant that has shown exceptional support for MIO products.
As we approach the twentieth anniversary of our organization, the coalition leadership recognizes that without the continued support of the member companies, the state legislature, retailers, distributors and restaurants, we would not be where we are today. As Henry Ford said, “Coming together is a beginning, staying together is progress, and working together is success.” The MIO’s success can be attributed to our ability to not only come together and stay together, but to continue to work together.
I count it as a great honor and privilege to serve as MIO president. I appreciate all our member companies and the other board members who sacrifice so much of their time to make our organization successful.
Good for you, Good for Oklahoma!
Clements Foods Company