Founded almost twenty years ago, we like to say that the Made in Oklahoma Coalition was local before local had a name. What is now one of the most successful public-private partnerships in the history of the state started out small, with only seven companies sitting around a table discussing ways to build brand loyalty for made-in Oklahoma products. The MIO Coalition was established on the premise that building brand loyalty for Oklahoma-made food products could be attained by pooling together resources to generate consumer awareness through collective marketing campaigns. MIO Coalition members match public funds with private dollars to support sales in retail grocery stores, local and national restaurant chains, and other non-traditional outlets.
$3.3B
Economic Development
• Meats
• Produce
• Snacks
• Beverage
• Liquor
• Food Service
• Manufacturing
• Vending
• Candy
97+
Members & Counting
85%
Outside State Sales
58,000+
Okies Employed
500+
Member Products
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